UNDERSTANDING EMERGING MARKET TRENDS AND OPPORTUNITIES
The
sixth edition of the Nigerian Entertainment Conference held on Wednesday, April
25, 2018.
The
conference which was scheduled to begin at 9:00 a.m. began at some minutes to
11 a.m. Bloody Nigerian time! I got there at five minutes to eight hoping that
the conference would begin at 9:00 a.m. sharp!
The
Nigerian national anthem was sung by Aramide. She sang the lyrics of the first
stanza only, as she played the piano. God willing, I will be opening next year’s
conference with the national anthem on my talking drum.
Finally,
Tee A introduced the topic of the conference and the speakers, panelists and
moderators. Adekunle Ayeni, the convener of the conference gave an opening
speech via a video. Everyone wondered why he could not give a live speech since
he was sitting in one of the front seats.
JASON NJOKU’S PRESENTATION
He
spoke about Instagram stars that are not even part of the traditional scene.
The
following are the key points on his slide;
- Your experiments will fail and die. That is expected.
- The key thing is not ‘turn or be turned into a zombie’.
- Most companies die. Things are tough. You just need to be tougher.
- #JustFuckingSurvive
FIRST PANELISTS
1.
Jason Njoku
2.
Lasisi Elenu
3.
DBanj – Daniel
Oladapo Oyebanjo
4.
Muyiwa Fortner -
Moderator
Lasisi said that he harnessed new media after doing his
homework. He says that there should be more collaboration in the entertainment industry.
Secrets of Success
of Iroko TV
- Have a proper structure for your business.
- Have a corporate governance.
- Prepare contracts and work according to the contracts and ensure that your clients and staff work in accordance with these contracts
DBanj says that before we collaborate with organizations, we should think of the
needs of that organization and give it to them. He says that we should always
be intentional. He further asks Jason Njoku if the music of artistes on the
CREAM platform can be sold on the Iroko platform. Jason replied positively.
Dbanj
says that there is a distribution problem in Nigeria and that is the problem he
is trying to solve. Furthermore, he says that from May, actors will be on the
CREAM platform.
SECOND PANELISTS
- Akintobi Olamide – Moderator
- Obi Asika
- Cobhams Asuquo
They
discussed the topic: Opportunities in Entertainment and Technology
The
panelists spoke with respect to;
- Distribution
- Tours
Obi
Asika said that only about 2% of the population of entertainment money is
monetized. He says further that focus is the key factor. He
says that we can check for examples of entertainment contracts on taxi.com.
He
went on further to say that our intellectual property is bigger that our
policy.
He
finally said that to protect our intellectual property, we should email our
songs to ourselves after composing it so as to secure our rights to the song
with a date.
Cobhams
Asuquo asks; Are singers ready to admit to the contribution of songwriters in
their songs?
He
says that even if policies are set up, integrity is the only action that can
make it work.
The
speaker that talked on this topic was Martin Mabutho, the general manager of
Multichoice.
He
said that Multichoice was established in 1995 and that the DSTV cut across
eight countries, including Nigeria, from its inception.
The 2016 app was
launched in 2016. He said that the individuals who have content can bring it to
the DSTV office and then discussions can be made and if the company likes your
content, you can then enter into a contract with them.
The
content that DSTV accepts must be in line with their strategy. Short films too
are accepted and paid for.
THIRD PANELISTS
Topic:
Monetizing Alternative Sounds and Music
- Lydia Idakula Sobogun – Moderator
- Simi
- Braimo
- Dare Art Alade
Lydia
asked Braimo why he dressed up in a g-string in his recent music video. He
replied that he depicted a bush man living in a big city and this depicts our
illiterate activities in a civilized environment.
He also said that we are
consumers and if all our imports such as microphones, cars, etc, are taken away
from us, we would all be naked.
Lydia
asked Simi why she switched from gospel music to alternative music and she
replied that she wanted to sing a love song but the ideas for them were not
coming; only ideas for gospel music was coming. Probably it was because she was not experienced in these matters and that she
had always wanted to write and perform love songs.
Lydia
asked Dare what alternative music means and he replied that it is a choice and
that to him, music is music.
Lydia asked why Nigerians do not tour. Braimo
replied that we do not have companies that provide tour services and that the
available ones
can only be afforded by telecom companies.
Dare
said that as a music artiste, you should have a five-year plan.
These
panel discussions came to an end.
FOURTH PANELISTS
- Sam Onyemelukwe, Managing Director of Trace Anglophone TV
- The CEO of Accelerate TV
- Moderator
I
cannot remember the name of the moderator and the other panelists.
The
CEO of Accelerate TV said that we should be clear in our minds about the
content that we create.
Sam
mentioned some platforms that can buy our music. These are TV stations and
airlines.
He
says that we should simply come into the Trace office to drop our music videos.
He says that employees that collect money from a music artiste will be sacked.
FIFTH PANELISTS
- CEO of Yaaga!
- A lawyer
- The CEO of Green Room, Nigeria
- Bizzle Osikoya – Entertainment Consultant
- Moderator
The lawyer advised artistes and companies to employ the services of entertainment
lawyers.
The
Green Room CEO says that as hospitality professionals, avoid clash of brands.
Check out their hospitality riders. If they do not have a hospitality rider,
check out their technical rider. Some artistes write all their riders in the
technical rider.
When the moderator asked for other matters that should be sorted out before an event can take place,Bizzle mentioned the importance of insurance. He said that in the past, international acts had refused to come and perform because there was no insurance for them and their equipment and other matters.
I also added that health is important; first aid and health professionals should be engaged in case of a fire breakout or any form of disaster.
The
lawyer said that there are few or no entertainment lawyers in Nigeria and I
made it clear to him that there are a lot of entertainment lawyers because I am
currently taking a course in intellectual property with focus on copyright sponsored
by the Harvard law School and lawyers interested in this arm of the law, form
more than half of the class.
The
CEO of Yaaga! also asked about songs played by music artistes; if he would have
to pay royalties for songs also played by new music artistes in his club who
give their songs to DJs to play for them.
I
made it clear to him that a blanket fee will be paid by his club to a collecting
society such as COSON whether his club played songs by popular or upcoming
music artistes. The collecting society is responsible for the distribution of
the general royalties to upcoming music artistes and specific royalties to
A-list music artistes.
These
panel discussions came to an end. The remaining two panel discussions and speakers
could no longer hold as it was late and the conference did not start on time because
of the bloody Nigerian time!
Meanwhile,
the NET Honours 2018 awards were given out to the following individuals/partners:
Most Popular Actress: Moji Olaiya
Most Popular Celeb (Africa): Vera Sidika
Most Popular Celeb (Global): Drake
Most Popular Comedian: Basket Mouth
Most Popular Couple: Banky W and Adesua Etomi
Most Popular Event: Big Brother Naija
Most Popular Media Personality: Toke Makinwa
Most Popular Musician (Female): Simi
Most Popular Musician (Male): Wizkid
Most Popular Person: Bobrisky
Most Searched Actor: Odunlade Adekola
Most Searched Actress: Moji Olaiya
Most Searched Media Personality: Toke Makinwa
Most Searched Musician (Female): Simi
Most Searched Musician (Male)
The event came to an end.
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